Profil Greenheart dipelopori oleh Sony Ericsson Greenheart C901 dan Naite yang diluncurkan 2010 lalu. Diikuti oleh Sony Ericsson Elm, Hazel dan Aspen. Bukan hanya produk ponsel, aksesori Extras juga tidak luput dari konsep Greenheart.
Sony Ericsson menggunakan plastik daur ulang untuk ponsel maupun aksesoris Greenheart. Bukan hanya itu, cat yang digunakan juga berbahan dasar air sehingga tidak membahayakan penggunanya. Sony Ericsson juga memastikan penggunaan material yang bebas bahan kimia berbahaya seperti PVC (polyvinyl chloride), beryllium, bromine dan antimony.
Selain itu, pada lini produk ini, Sony Ericsson menggunakan pengisi daya baterai yang hemat energi sehingga waktu pengisian bisa lebih cepat hingga 40 persen, dan secara otomatis menghentikan aliran listrik jika baterai ponsel sudah terisi penuh.
Kemasan lini produk Greenheart juga lebih compact karena perusahaan yang berkantor pusat di London itu memberikan e-manual yang sudah tertanam di dalam ponsel guna mengurangi penggunaan kertas. Sony Ericsson juga menyertakan sejumlah aplikasi dan aksesoris yang mengusung konsep go green.
Terakhir, sebagai bentuk komitmennya dalam melestarikan lingkungan, Sony Ericsson mengadakan program pengumpulan dan daur ulang ponsel yang tidak lagi digunakan.
Untuk kampanye Greenheart mereka, Sony Ericsson berhasil menerima penghargaan Greenbang Awards pada 2010 lalu sebagai ‘Best Cross-Organisation Sustainability Effort’ untuk portfolio Greenheart-nya.
Tahun ini, ponsel Sony Ericsson Aspen juga terpilih sebagai ‘Greenest Smartphone’ oleh organisasi Greenpeace pada acara Consumer Electronics Show (CES) 2011 di Las Vegas, Januari lalu.
April mendatang, Sony Ericsson siap meluncurkan produk teranyar dari rangkaian ponsel berplatform Android-nya, Xperia Neo. Mengusung Android versi terbaru 2.3 (Gingerbread) Xperia Neo pun termasuk dalam rangkaian portfolio Greenheart. Selain menggunakan plastik daur ulang untuk cover belakangnya, sistem operasi Gingerbread juga memastikan manajemen baterai yang lebih baik sehingga bisa menghemat pemakaian listrik.
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If you're still on the fence: grab your favorite earphones, head down to a Best Buy and ask to plug them into a Zune then an iPod and see which one sounds better to you, and which interface makes you smile more. Then you'll know which is right for you.
This is getting a bit more subjective, but I much prefer the Zune Marketplace. The interface is colorful, has more flair, and some cool features like 'Mixview' that let you quickly see related albums, songs, or other users related to what you're listening to. Clicking on one of those will center on that item, and another set of "neighbors" will come into view, allowing you to navigate around exploring by similar artists, songs, or users. Speaking of users, the Zune "Social" is also great fun, letting you find others with shared tastes and becoming friends with them. You then can listen to a playlist created based on an amalgamation of what all your friends are listening to, which is also enjoyable. Those concerned with privacy will be relieved to know you can prevent the public from seeing your personal listening habits if you so choose.
Hands down, Apple's app store wins by a mile. It's a huge selection of all sorts of apps vs a rather sad selection of a handful for Zune. Microsoft has plans, especially in the realm of games, but I'm not sure I'd want to bet on the future if this aspect is important to you. The iPod is a much better choice in that case.
If you're still on the fence: grab your favorite earphones, head down to a Best Buy and ask to plug them into a Zune then an iPod and see which one sounds better to you, and which interface makes you smile more. Then you'll know which is right for you.
The Zune concentrates on being a Portable Media Player. Not a web browser. Not a game machine. Maybe in the future it'll do even better in those areas, but for now it's a fantastic way to organize and listen to your music and videos, and is without peer in that regard. The iPod's strengths are its web browsing and apps. If those sound more compelling, perhaps it is your best choice.
Zune and iPod: Most people compare the Zune to the Touch, but after seeing how slim and surprisingly small and light it is, I consider it to be a rather unique hybrid that combines qualities of both the Touch and the Nano. It's very colorful and lovely OLED screen is slightly smaller than the touch screen, but the player itself feels quite a bit smaller and lighter. It weighs about 2/3 as much, and is noticeably smaller in width and height, while being just a hair thicker.
Hands down, Apple's app store wins by a mile. It's a huge selection of all sorts of apps vs a rather sad selection of a handful for Zune. Microsoft has plans, especially in the realm of games, but I'm not sure I'd want to bet on the future if this aspect is important to you. The iPod is a much better choice in that case.
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